
We've learnt that the sillier the initial brief, the more chance the job has of happening!
McArthur Glen own and operate a collection of stunning retail destinations across Europe.
They are also major investors in the arts and sculpture.
And so it was that we were asked to tour a 20ft high, 6 tonne brass elephant across Europe.
The tour kicked off with an internal conference and Summer ball at........London Zoo and a photo shoot across central London.
To cope with European roads we commissioned a bespoke trailer system and local events were delivered at centres across Europe to boost footfall and incremental spend whilst the "elephant was in town"
With only three weeks notice this massive undertaking was delivered by a successful combination of creative thinking, strategic empathy for the client's aims and objectives and award winning logistical expertise.
Finally the elephant was settled in to her permanent home in McArthur Glen's most prestigious location in Rome.
Apparently they've just bought a dinosaur.....