Passionate, experienced, innovative and tireless

That was our slightly combative opening line in the pitch – and that’s why our client – WestQuay Shopping Centre - tasked us to break the mould, and create a bespoke event that heralded WestQuay as a credible fashion destination.

The result was a 2 day programme of events, opened by Lisa Snowdon, featuring a trend-led fashion show that referenced the major Autumn/Winter '09 trends from the catwalks of Paris, Milan, New York and London.

The show was supported by a Model search in association with Storm Model Management, as well as styling workshops and make up demos from the team behind London Fashion Weekend.

The full programme of activity created a true celebratory feel around the event. There was a buzz in the centre throughout the event, which led to an increase in both footfall and sales in the centre over the two days.

"This was a fantastic event that looked slick, professional and above all exciting. It built real credibility for the centre as a fashion destination and helped increase sales for the month of October which were +15% up, as well as increasing visitor dwell time." Sue Duddington, Marketing Controller, WestQuay